Agency Intelligence.
Thoughts, playbooks, and strategies on scaling your agency, killing the marketing dashboard, and retaining clients.
Can You Use ChatGPT or Claude to Write Client Reports?
Yes, with limits. Here is what general AI assistants do well for client reports, where they go wrong, what to check about client data, and a workflow and prompt you can use.
How to Write a Monthly Client Marketing Report (With a Template and Example)
A simple five-part structure for monthly client reports, a copy-paste template, and a filled example, so your report answers what clients actually want to know.
How to Automate Client Reporting: 6 Steps (and What Not to Automate)
A step-by-step guide to automating client reports, including the failure points most guides skip: stale data, send limits and reports that fail silently.
Can You Trust AI in Client Reports? A Checklist for Agencies
AI can draft client report summaries in seconds, and it can also get things wrong. Here is what the data says about AI errors, and a checklist to keep mistakes away from clients.
Agency Reporting Software Pricing, Compared (2026)
What 13 agency reporting and dashboard tools cost, based on each vendor's own public pricing page, with the pricing model, white label, AI and trial for each.
How to Tell a Client It Was a Bad Month (With Scripts You Can Use)
Weak results are easier to deliver when you lead with the news, explain the cause honestly and bring a plan. Here is a structure and five word-for-word scripts.
Why Clients Leave Agencies (and What Reporting Has to Do With It)
Clients rarely leave over a single bad month. Here is what Setup's surveys and Focus Digital's churn benchmarks say, how reliable they are, and what agencies can do about it.
PPC and SEO Client Reports: What to Include (and What to Leave Out)
A practical guide to what belongs in a PPC report and an SEO report, with the metrics to lead with, the context clients need and what to cut.
Looker Studio Scheduled Emails Not Sending? 7 Causes and Fixes
Your Looker Studio schedule ran but the client never got the report. Here are the seven reasons Google's own documentation gives for scheduled emails failing, and how to fix each one.
Looker Studio Alternatives for Agencies (2026): 7 Options Compared Honestly
Looker Studio is free, but agencies often outgrow it. Compare seven options, from keeping Looker Studio to dedicated white-label reporting tools, using each vendor's published pricing.
Is Looker Studio Really Free for Agencies? The Real Cost in 2026
Looker Studio costs nothing to use, but agency reporting on it has real costs: connectors, Pro licenses and your team's time. Here is how to work out your own number.
Best AgencyAnalytics Alternatives (2026): 6 Options Compared
AgencyAnalytics charges per client. If that stops making sense as you grow, here are six alternatives compared on published pricing, white label, AI and integrations.
Best Whatagraph Alternatives (2026): 6 Options Compared
Whatagraph is built for larger budgets. If you want published pricing and a free trial, here are six alternatives compared on cost, white label, AI and integrations.
The Death of the Marketing Dashboard
A wall of charts leaves your client to do the analysis. Here is what to send instead, and how to build it without adding hours to your week.
Stop Explaining Metrics. Start Prescribing Actions.
Clients do not pay you for data. They pay you for decisions. Here is a simple structure for turning every metric into a what, a why and a next step.
Why Your ROAS Dropped (And How To Find The Real Cause)
ROAS fell and you do not know why. Here are the eight most common causes, in the order to check them, and how to stop guessing.
23 Marketing Platforms. One AI: Why Agencies Need Cross-Platform Analysis
One client, a handful of platforms, and a result nobody can explain from any single dashboard. Here is why looking across platforms together changes what you can see.
The Real Cost of Agency Reporting Tools (2026): It's More Than the Subscription
The monthly price is the smallest part of what a reporting tool costs. Here is how to count the rest, with a formula you can fill in yourself.
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