Prepared for
Acme Coffee Co.
August 1 – August 31, 2026 · compared to July
Paid social drove the month: Meta spend rose 9% while cost-per-lead fell to $11.10, its lowest in the period. Google Ads held steady. Organic traffic grew 12% on the back of three ranking blog posts. Every figure in this report is checked against the connected source data before it's written.
Strong month overall. Total leads were up 14% while blended cost-per-lead came down 6%, so the account is getting more efficient as it scales. Meta was the standout channel and is the recommended place to put incremental budget next month. Google Ads performance was flat — worth a creative refresh on the top two campaigns. Organic search continues to compound nicely.
| Top Traffic Source | Sessions | Conversions |
|---|---|---|
| Organic Search | 7,204 | 96 |
| Paid Social (Meta) | 4,881 | 112 |
| Paid Search (Google) | 3,910 | 61 |
| Direct | 2,437 | 15 |
| Campaign | Spend | Conv. |
|---|---|---|
| Brand — Search | $640 | 22 |
| Local — Coffee Near Me | $1,180 | 24 |
| Wholesale — B2B | $860 | 11 |
| Retargeting — Display | $440 | 4 |
Prepared by Northlight Digital · northlightdigital.com
Build a report like this →