Quick Answer: You can brand a Looker Studio report with your own colors, theme and a logo image, but you cannot fully white-label it. Google's documentation says embedded reports always contain the Looker Studio watermark and full-screen option, and you cannot remove them.
Agencies love Looker Studio because it is free. Then a client asks why the report looks like it came from Google, and the question becomes how far you can take the branding.
This guide covers what you can change, what you cannot, the workarounds, and the cases where a different tool makes more sense. Looker Studio facts come from Google's own documentation, linked below, and we say where we could only find a community answer.
What you can brand
Colors and theme. Looker Studio's themes let you set background, text, accent and chart colors. You can enter your own hex values in the custom row of the color picker, and you can extract a theme from an image, such as your logo.
A header and logo. Google's tutorial suggests a colored rectangle across the top of the page as a header banner. You can place your logo as an image on top of it. The documentation does not describe a dedicated logo slot, so this is the practical route.
Layout and content. Page structure, titles, and the metrics shown are all yours to design.
So the report itself can look like your agency made it. The limits are in how it is shared and delivered.
What you cannot brand
The watermark on embedded reports
You can embed a report in your own website, which hides the surrounding Looker Studio interface. But Google's embed documentation says: "Embedded reports always contain the Data Studio watermark and full-screen option. You can't remove these."
Some vendor guides say embedding lets you hide the Looker Studio logo. Google's own page says otherwise, so treat the vendor claims with caution and test your own embed.
Your own domain
A Google Developer forum answer says that serving reports from your own domain is not possible. The nearest option is embedding the report in a page on your domain. That answer comes from a community post, not Google's documentation, so check current Google documentation before you rely on it.
The sender of scheduled emails
Scheduled delivery sends a PDF, with a preview of the first page and a link to the full report. A custom subject and message need Looker Studio Pro. We found no Google documentation on changing the sender name or branding of those emails, so test one before you promise a client anything.
How clients will see it
How a client opens the report affects how branded it feels.
- Link sharing. Google says link sharing lets anyone in your organization or on the web view the report even without a Google account
- Invited people. If you share with specific people or groups, they need a Google login
- Embedded. A public report is visible to anyone who sees your page. A report shared with specific users can only be seen by people logged into a Google account
- Editing. A Google account is always required to edit
Link sharing is the simplest for clients, but anyone with the link can open it, so think about what data is in the report. Read the ways to share your reports page before choosing.
How to embed a report
Embedding gets the report onto your own branded page.
- Open the report and go to the page you want to embed. Google says to navigate to that page before generating the code
- Open the share menu and choose Embed report
- Click Enable embedding
- Copy the iframe code and paste it into your page
Three things to know. You must use the code from this dialog, because the standard shareable link does not work for embedding. Embedded reports are view only, with no menu bar. And viewers cannot manually refresh the data, which refreshes when the data freshness threshold expires.
Workarounds
- Put the embed inside your own branded page. This brands everything around the report, but the watermark stays
- Send PDFs yourself. Download a PDF of each report and send it from your own email, with your own message. That gives you full control of the sender but is a manual step per client
- Use a different tool for the client-facing part. Keep Looker Studio for internal dashboards and use something white-label for client delivery
Google's separate enterprise product, Looker, has private-label options that its documentation says depend on your pricing plan. That is a different product from Looker Studio with different pricing, so do not assume it applies.
When the limits matter
The limits matter most when:
- Your client contract promises a fully branded experience
- Clients are likely to see the Looker Studio watermark and wonder who made the report
- You send many reports and cannot afford a manual step for each
They matter less when clients only care about the numbers, or when you only need a lightly branded internal view.
How LedgeSpace compares
LedgeSpace is built for the client-delivery part. Every plan, including Starter at $39/mo billed annually, has your logo and colors on every report, email and client page, and reports are sent as a PDF plus a secure web link from your own email server. Clients do not need a Google account.
It has its own limits. There is no custom domain for client pages, it has 23 integrations rather than the large library available to Looker Studio, and it is not a free-form dashboard designer. For a side-by-side, see LedgeSpace vs Looker Studio.
You can try it with one client on a 14-day free trial, no credit card.
